Noticias

Noticias

  • Título: Society of Interventional Radiology sees “the vision to heal”
  • Fecha: 09-01-2015

  • SIR launches new brand, reinforcing specialty’s commitment to develop breakthrough treatments, enhance medical practice and improve standard of patient care through image-guided therapies

    FAIRFAX, Va.— The Society of Interventional Radiology (SIR) unveiled a new brand for the society and its research organization—SIR Foundation—reinforcing its commitment to patient-driven care and highlighting the power and potential of interventional radiology. The new logos for both organizations convey the limitless possibilities of image-guided therapies to solve the toughest medical problems. SIR’s new tagline, “The vision to heal,” reflects the innovative, patient-driven care that board-certified interventional radiologists deliver through methods that result in less risk, less pain and shorter recovery time than traditional surgery.

    “Interventional radiology showcases the very best of today’s medicine, bringing together clinical insight, procedural expertise and advanced image-guided technology to deliver high-quality patient care,” said SIR President James B. Spies, M.D., MPH, FSIR. “Our efforts reinforce how SIR continues to support our members as they deliver outstanding clinical care and how we will continue to do so in the years to come,” added Spies.

    With the renewed focus on cost-effective, patient-driven care in the evolving health care landscape, SIR and SIR Foundation actively reaffirm interventional radiology’s role as part of the greater care team. Through the new brand, the society strengthens its identity, promoting the value that interventional radiology delivers—the same value being called for in medicine: better outcomes, less burden on the patient and innovative use of technology with clear patient benefit, noted Spies.

    “Our new brand helps us to better communicate the valuable and unique role that interventional radiology has in delivering comprehensive clinical care,” said SIR Executive Director Susan E. Sedory Holzer, M.A., CAE. “By listening to our members, this new framework also reflects the passion and dedication members have for the specialty and, more importantly, high-quality care,” added Holzer.

    The new logos, re-envisioned to evoke a more contemporary look and feel, retain elements of the original society logo and maintain a reference to the specialty’s catheter-based origins. The minimally invasive, image-guided method, which reaches the source of a medical problem through a tiny skin incision, was founded in the early 1960s and today has become synonymous with modern medicine.

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    Contact | comm@SIRweb.org

    Maryann Verrillo, (703) 460-5572 Ellen Acconcia, (703) 460-5582About the Society of Interventional Radiology

    The Society of Interventional Radiology is a nonprofit, professional medical society representing more than 5,600 practicing interventional radiology physicians, scientists and clinical associates, dedicated to improving patient care through the limitless potential of image-guided therapies. SIR’s members work in a variety of settings and at different professional levels—from medical students and residents to university faculty and private practice physicians. Visit sirweb.org.

    About the Society of Interventional Radiology Foundation

    The Society of Interventional Radiology Foundation is dedicated to advancing the clinical needs of interventional radiology by specializing in developing investigators trained in conducting basic and clinical trials research, which provides the basis for the innovative treatments delivered through image-guided techniques. SIR Foundation has initiated a new program structure that proactively fosters research priorities in the areas of clinical research, research policy and research education. These priority areas drive our program, grant-making and fundraising decisions. Visit sirfoundation.org.

    About interventional radiology

    Clinicians in the field of interventional radiology pioneered minimally invasive, image-guided treatment, which reaches the source of a medical problem through blood vessels or directly through a tiny incision in the skin to deliver a precise, targeted treatment. Interventional radiology treatments performed by board-certified experts can deliver solutions with less risk, less pain and shorter recovery time than traditional surgery. These treatments are delivered in collaboration with the patient’s care team. The specialty was founded in the early 1960s. Today interventional radiology has become synonymous with modern medicine.



  • Fuente: endovascular.es